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Gamescom Asia x Thailand Game Show’s 2026 edition is set to host visitors from 29 countries and feature 20 national pavilions, as organizers expand the event’s show floor and international business program. Project director Daria La Velle says exhibitors and business attendees are coming from across Asia and beyond, while the event’s reported attendance target is to exceed last year’s 206,000. The organizers have not yet reported final 2026 attendance.
Gamescom Asia x Thailand Game Show plans to welcome visitors from 29 countries and host 20 national pavilions at its 2026 event, building on last year’s reported 206,000 attendees as organizers target a larger audience and expanded exhibition floor. Project director Daria La Velle attributes the international growth to the show’s combination of consumer entertainment and business networking, its partnership with Thailand Game Show, and increased participation by publishers and developers.
The 2026 show, taking place in Bangkok, is aiming to exceed the 206,000 attendees reported for the previous year. That figure is a prior-year total, not a confirmed forecast or final count for this edition. Organizers say the latest event has added exhibition space, with the new partnership with anime event Ace Bangkok accounting for half of the floor expansion. The supplied details do not specify the total floor area or provide a breakdown of attendance by country.
La Velle told GamesIndustry.biz that business attendance is split roughly 40% from Thailand and 60% international. She said the event is drawing more publishers and developers from Japan, China and Korea, alongside participants from Southeast Asia. The exhibition includes Japanese companies and brands such as PlayStation, Nintendo—represented by local licensee Synnex—Capcom, Bandai Namco, Sega and The Pokémon Company. Germany, Austria and the Philippines are among the countries with pavilions that La Velle said were not represented the previous year.
The event’s business program includes four stages and a 70-person speaker lineup, alongside networking and investment activities. Its indie-focused offerings include a dedicated exhibition area and a pitching competition, with cash prizes for the top three developers. A new activity for 2026 invites publishers to pitch themselves to developers, reversing the more familiar format in which studios present games to potential partners. Organizers link that change to demand for new titles and developer interest in self-publishing.
Gamescom Asia × Thailand Game Show · 2026 outlook
What’s Behind Gamescom Asia’s Reported Growth?
A larger show floor, more international exhibitors and a combined business-and-fan experience are shaping the event’s next chapter in Bangkok. The 2026 attendance total is still to come.
01 / What’s expanding
A broader platform, on several fronts
The event’s planned reach spans visitors, exhibitors and industry programming. These indicators describe scope; they do not confirm final attendance or business outcomes.
International reach
29 countriesVisitors are expected from across Asia and beyond, with 20 national pavilions planned. Germany, Austria and the Philippines are among newly represented pavilion countries.
More show floor
Added exhibition space
Organizers say the floor is growing. The new partnership with anime event Ace Bangkok accounts for half of the expansion; total area figures were not supplied.
Industry access
Four stages, new formats
The program includes networking, investment activity, an indie showcase and pitching competition, plus a new format where publishers pitch directly to developers.
02 / Why the mix matters
One event, two audiences
Gamescom Asia combines consumer entertainment with business networking, giving companies a way to meet fans and industry partners at the same show.
A regional meeting point
Project director Daria La Velle says the Bangkok event brings an internationally recognized Gamescom experience closer to Southeast Asian companies and audiences. Travel costs can make Germany difficult to reach for smaller teams.
Approximate split for the business audience only—not all visitors.
03 / How the event evolved
From Singapore to Bangkok
The combined show has developed through a partnership that brings industry professionals and the public together under one roof.
Launch
Gamescom Asia began in 2021, with a focus on the games industry and its fans.
Partnership
In 2024, it joined forces with the established Thailand Game Show.
Move to Bangkok
The combined event brought business and consumer audiences together in Thailand.
Wider reach
For 2026, organizers plan more floor space, pavilions and industry connections.
The organizer’s perspective
Bringing the Gamescom experience closer
“There are definitely more publishers and developers from Asia, especially Japan, China, Korea, but also Southeast Asia.”
Daria La Velle · Gamescom Asia project director
04 / Reading the numbers
Targets are not final results
International participation is part of the growth story, but available figures leave important questions open until organizers publish the final report.
Organizers aim to exceed the 206,000 reported for the previous year. No final 2026 count has been announced.
The 29-country expectation does not show how many visitors will come from each market or how attendance is split internationally.
The 40% Thailand / 60% international estimate refers to business attendees, not the complete visitor audience.
Pitching and networking create access points, but no deal, funding or publishing results have been reported.
Regional Access Draws Global Business
The international turnout matters because Gamescom Asia is positioning itself as a meeting point for regional studios and overseas publishers, investors and developers. Its combined business and consumer format gives companies a chance to reach fans while also arranging industry meetings, rather than choosing between separate events. La Velle said the show is intended to serve companies and audiences that recognize the Gamescom brand but may not be able to travel to Germany.
Travel costs can be a barrier for smaller teams in countries such as the Philippines, Indonesia and Thailand, according to La Velle. Bringing an event with Gamescom’s international profile to Bangkok may lower that hurdle and help regional developers meet potential partners in person. For publishers and investors, the expanded international presence may offer more opportunities to discover studios and projects across Southeast Asia. Those are the organizers’ goals; attendance figures alone do not establish how many deals, investments or publishing agreements result.
The programming also reflects a changing relationship between studios and publishers. The publisher-pitching format gives developers a chance to hear companies make their case, while the event’s pitching competition and speed-dating sessions create additional ways to connect. The details indicate a wider range of planned access points, but do not show how many participants will secure funding or business partnerships.
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From Singapore to Bangkok
Gamescom Asia launched in 2021 and has since grown through a focus on both industry professionals and the public. In 2024, it partnered with the established Thailand Game Show and moved from Singapore to Bangkok. The combined event brought the two audiences together, reducing the need for local companies and fans to choose between separate shows, according to the account provided by GamesIndustry.biz.
The regional event is part of a wider Gamescom expansion. The main German show recorded a reported attendance record in 2026, while Gamescom LatAm said its audience reached 175,000, up 17% from the previous year. Those figures provide broader context for the brand’s growth, but they do not establish that the same factors are driving attendance in Asia. La Velle said the Asian event’s particular draw is its mix of business networking, consumer activities and access for regional companies.
Although its name points to a pan-Asian audience, La Velle described the show’s current focus as Southeast Asia and its games industry. The longer-term ambition, she said, is to cover all of Asia. The region includes markets with different languages, audience habits and retail preferences, so the event’s growth across countries does not by itself mean those markets are already served equally.
“There are definitely more publishers and developers from Asia, especially Japan, China, Korea, but also Southeast Asia.”
— Daria La Velle, Gamescom Asia project director, speaking to GamesIndustry.biz
Attendance Targets Await Final Counts
The 2026 attendance total has not been confirmed; organizers are aiming to exceed the 206,000 reported for the previous year. The available details do not give a final count, define whether the previous total includes repeat visits, or break attendance down by nationality. The projection of visitors from 29 countries and the presence of 20 national pavilions describe the event’s expected international reach, not the number of attendees from each country.
It is also unclear how much of the reported growth comes from international visitors, as opposed to domestic attendance, exhibitors or business delegates. La Velle’s estimate that business attendees are roughly 40% Thai and 60% international applies to the business audience and should not be read as a split for all visitors. No figures are provided for deals made, investment secured, or the commercial results of the indie programs.
The show’s stated ambition to cover all of Asia remains a longer-term aim, not a description of its current reach. The event is presently focused on Southeast Asia, and the material does not set a timeline or specific milestones for expanding beyond that focus.
Final 2026 Results Will Clarify Growth
The next concrete measure will be the organizer’s attendance report after the 2026 event. A final count, ideally with separate figures for consumer visitors, business attendees and international participants, would show whether the event surpassed last year’s reported 206,000 and how much of its audience came from abroad. Any breakdown should be compared with the same categories and counting methods from prior editions.
Further updates may also show how many exhibitors and countries were represented, and whether the expanded show floor and Ace Bangkok partnership brought new audiences. The event’s pitching sessions and publisher meetings may produce business outcomes, but no results have been announced in the available information. For now, the confirmed development is the planned international scale of the 2026 edition, while its final attendance and commercial impact remain pending.
Key Questions
How many countries are expected at Gamescom Asia in 2026?
Organizers say visitors are expected from 29 countries, and the event is set to feature 20 national pavilions. These figures describe the planned international presence; they do not provide an attendee count for each country.
Has Gamescom Asia confirmed that attendance grew in 2026?
No final 2026 attendance figure is provided. Organizers are aiming to exceed the 206,000 attendees reported for the previous year, but the current information does not confirm whether that target was reached.
Why is Gamescom Asia seeing more international participation?
Project director Daria La Velle points to the event’s mix of consumer activities and business networking, the partnership with Thailand Game Show, and growing participation from publishers and developers across Asia and other regions. Those are her explanations; the available information does not quantify the contribution of each factor.
Where is Gamescom Asia’s current regional focus?
La Velle described the show as currently focused on Southeast Asia, although its longer-term ambition is to cover all of Asia. The broader regional ambition has no specific timeline in the details provided.
Source: GamesIndustry.biz
